LOS ANGELES — YouTube is mending fences with the music industry.
The video platform announced Wednesday that it has tapped music industry legend Lyor Cohen — who helped build Def Jam Label and ran Warner Music Group — as its newest exec. The hire underscores YouTube’s efforts to build a bridge with the industry its struggled to win over.
In recent months, YouTube has ignited backlash from artists and record labels and artists over music streams payouts.
Now it is hoping Cohen — who YouTube Chief Business Officer Robert Kyncl described as “a lion of the music industry” — will be able to help alleviate the tension as the newly appointed “Global Head of Music.” Read more…