Xiaomi is now converting some of its 33 “experience center” outlets across mainland China into proper stores ahead of a major retail push. Photo credit: Xiaomi.
In a major U-turn to its way of doing business, Xiaomi is set to open hundreds of retail stores per year across ChinaCEO Lei Jun yesterday announced the struggling phone and gadget maker “will open 1,000 stores by 2020,” reports the Shanghai Daily today.
The move is in stark contrast to Xiaomi’s focus on online sales ever since its first phone was released in 2011.
No, that’s not an Apple store. Photo credit: Xiaomi.
It comes as Xiaomi, which was China’s top smartphone brand in 2014 and 2015, looks set to lose its crown as compatriot brands Huawei, Oppo, and Vivo grow in popularity with their more premium phones. Read more…