As Twitter struggles to keep advertisers interested, Instagram may soon take a lead over its beleaguered competitor.
A new report from market research firm Emarketer is projecting a big jump in the number of American brands that will make use of the Facebook-owned image-sharing app in the coming year.
The study predicts that nearly three quarters of American companies with 100 employees or more will turn to Instagram for marketing purposes in 2017 — up from a little more than half this year.
Meanwhile, Twitter’s popularity among marketers is expected to continue to stagnate at around 66 percent. According to the firm’s data, the number of brands using Twitter has grown less than two percent since 2014. Read more…